Digital marketing refers to the strategic use of online channels and technologies to promote products, services, or brands. It encompasses various activities, including search engine optimization (SEO), social media marketing, content creation, and digital advertising. The process involves leveraging data and analytics to target and engage specific audiences, driving traffic, and increasing conversions. Digital marketing requires ongoing adaptation to evolving trends and consumer behaviors. It aims to enhance brand visibility, foster customer relationships, and optimize marketing strategies for greater effectiveness. By integrating innovative tools and techniques, digital marketing supports business growth and competitive advantage in the online landscape.